SEO Email: Trio Web Soft

This is one in a series of posts reviewing and looking at how some of the SEO companies which use bulk emails/spam with ‘we can help your terrible site’ type emails really can (and actually mostly can’t!) help your site.

Read some simple explanations of some of the SEO terms used on this post…


This time the email came in from ‘David’ who was using a Gmail address that sort of had his name in plus a few numbers… The spam email subject was “Re: Google Ads” (I’ve never dealt them before, so the ‘Re’ was added to make it look like I had and their spam also never mentions Google Ads!) and went:

Hello,

I was just going through your website, and see you have a good design and it looks great. But it was not ranking on any search engine for most of the keywords.

I was not finding your website on starting pages; I can help you do better on your ranking for all search engines?

We would be happy to share a no obligations audit and keywords recommendation report so that you can have a clear picture of what can be done to optimize your website further.

Please let me know your thoughts,

Thanks,

David

You’ll notice it says that David had been ‘just going through your website’ but it doesn’t say which one – typical of spam templates… So I replied:

Hi David,

That’s quite an offer. Can you look at www.whychristmas.com and see what you think?!

James

During each December my Christmas site gets millions and millions of visits and is #1 on the whole of Google for a huge number of Christmas searches – so any SEO advice about the site is always ‘interesting’…

Anyway, David replied:

Hi James,

Are you looking for SEO service to rank your Website organically in Top positions on Google SARP?

Thanks,
David

To which I replied:

Hi David,

Yes, isn’t that what you’re offering? What company are you with?

That got me this reply from David:

My Company website is www.triowebsoft.ca/ and my business development team contact you shortly.

And then I did indeed get a reply from Sangnik who was using an @triowebsoft.ca email address:

Hi James, Good Evening.

I hope you are doing fine. This is just to follow-up on an email exchange between you and one of my colleague David, where you expressed an interest for Digital Marketing of your business. Please find below the price description:

Digital Marketing (Basic): USD749.99/ month (negotiable)
· Search Engine Optimization 10 Keywords: USD149.99
· Social Media Marketing (SMM) 12 posts/ month: USD349.99
· Google PPC: USD249.99

Our SEO Service example:

1 of our on-going SEO project: https://www.asandiegolimo.com/ – This website is ranking on the top 3 of the first page on 30 keywords. You can search with any limousine and associated service provider in San Diego.

Website Maintenance (AMC): USD34.99/ Hour

Some of our work:
[There was a list of their supposed clients – more on them later…]

Also, please find attached, our company profile. [This was a PDF which basically copied info blurb from their site…]

Well, that’s a standard email about how wonderful they are. However, they’ve still not answered my questions about my site. So I asked yet again:

Hi,

Thanks. I did ask David to tell me what he thought about my site (www.whychristmas.com). Please can you do that?

The keywords I’m targeting (globally) are christmas, christmas around the world, christmas traditions.

Thanks

When I sent that email, I got a reply from their anti-spam system(!) where I had to click an extra link in an email to prove it wasn’t spam! So Trio Web Soft are happy to send out spam, but they don’t seem to like receiving it – that seems somewhat hypocritical!

They also left me a voice mail. I replied to their email again saying I couldn’t do a call but please could they answer my questions…

I’ve not had a reply to those emails yet.


Their Report & Recommendations

They’ve not yet sent any report or information about my site (even though I’ve asked multiple times). If I do I’ll post updates on here!


Looking at Their Site

With SEO spammers, I also like to look at their sites, to see if they practice what they preach (I mean would you trust a plumber who had leaking and rusty pipes all over their own house?!); and also to compare their site with a site they say they can help…

There site is https://www.triowebsoft.ca/

For HTML Validation, my site has no errors. Their site has 32 errors and 4 warnings (not a great start). My Christmas site has no errors or warnings.

Using the ‘WAVE’ Accessibility Testing Tool, their site has 30 errors and 29 contrast errors (oh dear). My site has no errors of either kind!

Using the GTMetrix speed test tool their site gets:

Overall Grade: B
Performance 87%
Structure 73%

That’s actually pretty good!

My site gets:

Overall Grade: A
Performance 100%
Structure 100%

So my site is perfect!!

Using animation can bring some ‘life’ to a site and my Christmas site has some subtle animation when you use the navigation, etc. Trio Web Soft seem to live motion and animation. There’s so much on the home page that scrolling it actually made me feel queasy!

They claim to be “one of the most leading digital marketing agencies in the USA” (that’s pretty bad English…) but their domain is a .ca one, which is Canadian!

There’s a Canadian address on their site. However, it’s for a normal house. I’m not sure how their claimed ‘200+’ employees would all fit in it! (Even with people working from home these days, this seems rather a stretch.)

Their phone number is a US one. The dialling code is for in and around Philadelphia.

So do Trio Web Soft actually know where they are based? (And do they actually know the difference between the USA and Canada?!)

A Google of their domain shows up a LinkedIn account for one of their ‘Business Strategists’ and he’s in Gurgaon (a suburb of Delhi), India. So, erm, yeah…

Also that on Sangnik’s email, he wished me ‘Good Evening’. Well, when he sent it, it would have been 9pm (so the evening) in Dehli but it was 3.30pm for me and would have been 10.30am in Philadelphia!

Their Facebook page and Twitter accounts were both created in December 2020 and all of their blog posts are from 2021. Yet they claim to have been in business for over 6 years!

There are some ‘testimonials’ on the site with some photos of the people who left them (supposedly…). However, ALL the images are stock photos of good looking young men…!

Also all the testimonials are written in rather odd English. There are many phrases which American and Canadians simply wouldn’t use…

Speaking of clunky English, their latest blog is about SEO in relation to COVID-19 (yes, really…) and this is the opening para:

“This unwanted and undeserved pandemic outbreak last year has resulted in global human patients and deaths. The European nations have become graveyard because of this pandemic in its peak curve.”

Again, no native English speaker would ever write like that!

There is a privacy policy on the site. But again the English on it is so amazingly odd that it’s actually kind of tricky to understand what large parts of it mean.

This is the opening paragraph:

Triowebsoft has built up this Privacy Policy with the goal that you know how we gather your data, if by any stretch of the imagination, the strategy in which we utilize and secure your own data, and to feature our responsibility regarding have sensible defensive measures to guarantee that there is no misfortune, abuse or adjustment of your ‘data’, in our control, intentionally.

And I think this is explaining how you’re meant to unsubscribe from their emails…

To see or alter data beforehand submitted, or to quit accepting future correspondences, tap the customized connect gave at the base of the email correspondence you get.

In the section about Cookies, it mentions ‘Netscape Navigator’! That browser stopped being developed in 2012 and funnily enough the privacy page says “This security arrangement is successful as of December 2012.”. So it’s clearly a very old privacy policy that they’ve found somewhere!

The whole page reads like some which was written in another language and then (badly) auto translated into English…

Putting a sentence from the privacy page only gives two results. One from the Trio Web Soft site and one from a site that’s listed in their portfolio. Fair enough. However, if you visit the other site, it says it’s made by another company ‘Advology Solution’ and can you guess where they’re based!?!?!?

It’s in Gurgaon, India!!! It’s got an Indian address (in a business area of Gurgaon) and an Indian phone number.

Also in the email from Sangnik was a list of some sites where they’ve ‘done work’. These included one of Germany’s biggest construction supply companies, one of Germany (and Europe’s) biggest manufacturer of heating systems, a large US based Real Estate company and bit ‘detox tea’ company. However, the funny thing is that NONE of these companies are mentioned ANYWHERE on either the Trio Web Soft or Advology Solution sites.

The sites which are actually in the portfolios on the Trio Web Soft or Advology Solution sites are ALL the same and are mainly small to medium sized businesses based in India. I have a VERY HARD time imagining that the any of the companies that Sangnik listed in the email would have used Trio Web Soft or Advology Solution to build their sites (at least three of them would have their own in-house design and web teams…).

And if they did work with those big, international brands, you’d have them front and center on your site and portfolio – not small local businesses (and they also wouldn’t need to be spam people to get clients)!

The privacy policy on both sites are also the same, with all the same clunky English and the mention of Netscape.

So there we have it. Trio Web Soft are really in India and not the USA or Canada! It’s a fake/spam brand front (claiming to be based in the USA/Canada) for an Indian based company. (And the Advology Solution site is also full of HTML and Accessibility issues!)

I’ve said it before and I’ll say it again: I have no issues with Indian based web companies; but I do have issues with any company that flat out lies!


Conclusion

Trio Web Soft (and so Advology Solution) are another SEO spammer who are happy to hide behind a Gmail account when spamming.

They claim to be based in the USA (or Canada) but it’s pretty clear that they’re based in neither of those countries.

Their site is using stock photos of people to give their testimonials a ‘face’ (and I also wonder about the content of the testimonials…).

So if Trio Web Soft want to help with your site. I’d give it miss.

But the choice, as ever, is yours.

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