This is one in a series of posts reviewing and looking at how some of the SEO companies which use bulk emails/spam with ‘we can help your terrible site’ type emails really can (and actually mostly can’t!) help your site.
This time I actually had two emails into my Christmas site in the space of ten minutes. One came in via the contact form and the other as a normal email. They were supposedly from different people, although they both used the same email address – a Gmail one that’s vaguely related to the name on one sender. The spam email subject was “SEO Proposal at Competitive Pricing”. I’ll put the contents of both emails below so that search engines can pick them up. First the contact form email and then the normal one:
Looking for SEO services at competitive pricing, Let us know for free website audit report.
Hope you are doing well.
Get your website on Google’s 1st Page in 3 months.
SEO is the best way to increase your business volume. And we have an experts SEO team.
We can quickly promote your website. We can place your website on top of the Natural Listing on Google, Yahoo & Bing.
Rank you website on the first page of the search engine like Google, Yahoo, Bing, etc
v Increase traffic to your website
v Increase sale
We would be happy to send you a proposal using the top phrases for your area of expertise.
If you are interested, please reply on the same, we will send you free SEO analysis for your website.
Looking forward for your response.
Chanchal [name removed for privacy]
During each December my Christmas site gets millions and millions of visits and is #1 on the whole of Google for a huge number of Christmas searches – so any SEO advice about the site is always ‘interesting’…
So I replied to Chanchal’s email and got the following reply:
Thanks for your email.
Please find attached file of SEO proposal. Please share your Skype/Whatsapp number for smooth communication.
Please review attached file and share your opinion on the same.
Looking forward for positive response.
Have a nice day ahead.
Attached was a DOCX. It was mostly marketing blurb about their company. However NOWHERE in the document are there ANY contacts – no web link/address, no phone number, nothing! There’d also been no company name, etc. on the emails and Chanchal to me from the Gmail account. That’s just odd.
Their Report & Recommendations
In the ‘SEO Proposal’ there was NOTHING about my site and how it’s currently performing or what improvements might need to be made. I’m not sure if this is a good thing or not. SEO spammers normally have lots of suggestions & recommendations (normally wrong), but it does show they might have visited the site.
Apart from their marketing blurb, the only thing relating to my site was a list of 15 suggested keywords and their supposed search volumes. (Like other lists from SEO spammers they seems VERY low in their numbers. The top keyword and number was ‘Christmas Traditions’ with 156,050 – that seems amazingly low…)
Anyway, let’s look at their suggested keywords and how the site is already ranking for them… (I did my testing using an incognito window, on a VPN placed in the USA as that’s where most of my site’s traffic comes from.)
- Christmas Traditions – Number 6!
- christmas eve box – Not in the top 50. But then I’m not targeting that term. But for just ‘Christmas Eve’ my site is number 9!
- Christmas Around the World – Number 1!
- christmas traditions around the world – Number 3!
- Christmas Customs – Number 2!
- The Christmas Story – Number 9! However, all the results ahead of it are about the film ‘A Christmas Story’. Mine is the first result about ‘the Christmas story’ that’s in the Bible (and that my site has information about)! So I’d actually call that very good!
- Christmas Fun – Number 6!
- Christmas activity – Number 23, although I don’t actually target that search term on my site!
- christmas crafts for kids – Not in the top 50. This is another term I’m not targeting at all. My site does have a ‘fun’ section but it’s not a crafts type of one, so I’d never actually want to rank for this term…
- christmas game – See above. This is another irrelevant term for my site. It’s got some fun things on it but I don’t market games…
- personalised xmas cards – See above. My site doesn’t sell anything and certainly not Christmas cards. So this is completely irrelevant.
- the birth of jesus – Number 9!
- Christmas Bells – Number 4!
- Christmas Cake – Not in the top 50. Basically all these are recipes. However, a search for ‘Christmas Cake history’ I’m number 2!
- Christmas Carols – Number 13. But this includes 5 videos on YouTube. So 8 for ‘sites’. And for ‘Christmas Carols History’ I’m number 1!
So out of those 15 terms, for the eight that I’m actively targeting, my site is in the top 10 on all of them already. It makes you wonder if Tech Zenon actually bothered checking this before sending my their proposal…
Looking at Their Site
With SEO spammers, I also like to look at their sites, to see if they practice what they preach (I mean would you trust a plumber who had leaking and rusty pipes all over their own house?!); and also to compare their site with a site they say they can help…
There site is http://www.techzenon.com/
For HTML Validation, my site has no errors. Their site has 22 errors and 48 warnings. That’s really not very good.
Using the ‘WAVE’ Accessibility Testing Tool, their site has 4 errors and 6 contrast errors (not bad for an SEO spammer!). My site has no errors of either kind!
Using the GTMetrix speed test tool their site gets:
Overall Grade: F
My site gets:
Overall Grade: A
So my site is perfect!!
Actually visiting their site is an interesting experience to say the least…
The site doesn’t use SSL/HTTPS (doesn’t have a padlock). This is now a ranking signal for Google and its pretty shocking not to have one these days! You’d think an SEO company would know that…
In the heading and footer there are links to their social accounts (Facebook/Twitter/LinkedIn). However, in the header, the LinkedIn icon doesn’t link to anything and in the footer, both the Facebook and Twitter icons both link to their Facebook account. Oh dear – it’s almost like they don’t know how to set-up a site properly…
Their ‘heading 1’ on their home page (one of the most important pieces for SEO) is ‘Our Pricing Packages’ that’s pretty bad…
What’s also bad is that it seems that they’ve done next to nothing to create their site. Pretty much everything on the site is the dummy content that comes with the off the shelf theme which they’re using.
Their blog only has the dummy posts (full of dummy latin) as does their about us page.
It really is a poor show when you can’t even change some basic text on a dummy site…
I’ve reviewed the sites of many SEO spammers and this is about the worst ‘slap together a site from a template’ I’ve ever seen.
This seems rather at odds with this claim they make in their SEO propsoal:
“Eschewing all false modesty, Tech Zenon has been a leading full-service SEO agency for over 7 years now.”
What’s also odd is that the domain was registered in June 2016 – so I make that 4 1/2 years – NOT SEVEN!
You might have also noticed that in their email they claimed to:
“Get your website on Google’s 1st Page in 3 months.”
and in the SEO Proposal they claim that they will be:
“Boosting organic traffic by at least 20% each month”
Well, Google themselves have something to say about companies which make claims like that:
Beware of SEO companies that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.from Google’s “Do you need an SEO?”
Tech Zenon are yet another SEO spammer who hide behind random Gmail accounts when spamming.
From looking on their site, if they can’t be bothered to make even the smallest changes to an off the shelf template, who knows what they’d do to your site!
They also make grand claims about what they can do in terms of rankings.
So if Tech Zenon want to help with your site, I think I’d take Google’s advice and ‘beware’.
But the choice, as ever, is yours.